The Whiskey Wash  -  

As we have discussed in a previous article, the benefits of maturing new make spirit for a period of years in oak casks is undisputed both in terms of appearance and of flavor qualities. Nevertheless the magnitude of the time that is required for spirit to mature “optimally” in cask is a distinct inconvenience to whiskey producers.

Protracted maturation cycles are of the same order of magnitude as typical economic cycles, so that predicting sales can be considered at best to be approximate. Bringing new spirit innovations to market also requires a “wait-and-watch” strategy, creating potential discomfort for marketers…

...Read the full article at The Whiskey Wash

All content and images contained in this article are the copyright of The Whiskey Wash unless otherwise specified

No more articles
%d bloggers like this:
Read previous post:
New: Old Forester Statesman Bourbon

Old Forester Statesman, as the bourbon is being called, is named after the Statesman, an American spy agency from the...