The Whiskey Wash -
There’s long been a move in the Kentucky bourbon world to release whiskeys which play upon nostalgic themes and labels. The most immediately obvious of this theme is the Orphan Barrel bottlings from spirits giant Diageo. Now Campari, owner of Wild Turkey, is getting on the band wagon with its new Whiskey Barons Collection.
As to how Campari is spinning this, they said in press materials the Collection is an ambitious undertaking to honor and recreate historically significant Bourbons that were lost after Prohibition. Its mission is to resurrect these remarkable spirits so current and future generations of…
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