Rabbit Hole Distillery announced Friday that Pernod Ricard is set to acquire a majority stake in the company.
Pernod, the second largest spirits group in the world behind Diageo, hasn’t had an American Whiskey in its portfolio since 2012 when it sold Wild Turkey to Campari. This acquisition, along with a similar deal at Smooth Ambler, bring it back into bourbon in a big way.
The distillery plans to use the Pernod distribution network to expand Rabbit Hole’s availability.
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