The Whiskey Wash  -  

slowhand-sixwoods-211f196494dec300527472c3156c7e0241efbbe4The marketing of American whiskey, more often than not, aims to evoke notions of history and heritage, focusing obsessively on tying brands to whiskey legacies and century-old traditions. Every would-be craft bourbon distiller can track down a great-great grandpappy who used to work at Old Forester or make ‘shine in the woods of Appalachia. Greenbar, a small distillery in Los Angeles, is a breath of fresh air in that respect.

 

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