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blood-oath-pact-no-2-e1467036898236-0c6329b4dee382db392234c09ab233c884c5d694If spirits giant Luxco is good at nothing else, they’re masterful at marketing.

Founded as a bottling company in 1958, Luxco (despite sounding like a cartoon jewelry company, the name has a prosaic source: one of its founders was named Paul Lux) has gradually acquired spirits brands ranging from Everclear to Juarez tequila to Rebel Yell, almost all of them sourced. Whiskey-wise, along with Rebel Yell and Ezra Brooks, they’re behind the recent resurrection of Yellowstone Bourbon, which we’ve reviewed in recent months.

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